• Elle

Madeline Johnston - Litl Studio

Maddy is a pure gem. I've loved being close friends with her during such a significant time of change because f**k, she's the example for all people who are feeling unsure about their career, to be patient and trust themselves. Now she is her own boss using all her talents as a graphic designer. Her designs, like herself are thoughtful, quirky and beautiful. Keep your eyes peeled as this is just the first litl studio x ohti collaboration. Hopefully something tangible will be coming later this year. Enjoy.

Find her here:



I have watched you go through hurdles of finding yourself in the past couple of years. In hindsight everything was obviously meant to happen for a reason. How do you feel looking / thinking back on those times?

Lots of hurdles, lotsssss of mind changing! And still as of late - the other day I was thinking “Maybe I should study psychology”. I believe as a person you are always changing, learning and growing but amidst that there’s so much pressure when in your 20’s to make something of yourself which is only a societal concept which I am guilty of believing sometimes. Recently I’ve been trying to focus on the present moment, accepting failure, believing in myself, learning new things and always questioning my thoughts and actions.

So, at the moment I am happy with where I am but that doesn’t mean it’s always sunshine and rainbows - one day I’ll be dancing around the house then I just don’t

want to get out of bed, it’s a lot of mental work dealing with stress, money, confidence, time and people - it’s freaking scary but somehow I’ve just been able to keep going. When I feel like everything is turning to shit I just look back to where I was a year ago and if it’s a step further to where I want to be that put’s everything into perspective and I know I’m on the right track.

I hope I don’t sound negative, haha! I’m very vulnerable and wear my heart on my sleeve and appreciate when people are honest about their struggles because it helps us all feel a little less lonely. If there’s one thing I’ve learnt from my journey so far is that hurdles will always happen but that doesn’t mean you quit, the beauty of it all is dealing with and accepting them.


What is lil-studio / rebranding.

What do you offer and how are you loving your new career destiny?

Firstly, I had thoughts of changing my name from litl studio but now it’s sticking so I have been going through a change of look, feel and a new website soon! It’s harder branding yourself than it is other business’/brands - I have to remember it’s a work in progress and nothing has to be perfect at the start.

Litl Studio is my small graphic design business. My concept of Litl is to look on the positive side of life and notice the smaller things like the smell of a new book, a fresh bunch of flowers on your coffee table or how the different ways light can shine through your window of a morning.

As a studio I help business/brands uncover their vision and make it visual. This could be anything from a fresh logo and branding to print (books, cards etc.), website design and copywriting. Which all really falls under the branding umbrella.

Most people think its just a simple logo they need - which is a good start but to build a trustworthy and long lasting brand that is recognisable and sticks business/brands, I believe need a graphic designer to help them take a deep dive into their brand vision. Which is where I come in with research, strategy and design - it all links. It’s hard to explain the inner workings of what goes into a logo and branding - there is hours of work behind good design from the beginning stage of research into history, context and concept. Then to the designing stage of drafting, sketching, trial and error, creating a range of different concepts and then refining into the final design.

I really love this new career destiny but with everything comes good and bad. Right now I’m loving working from home/for myself because it allows me the freedom to do nice things, have slow mornings and easily maintain a healthy and calm life. Although I do think that I could be missing out on something bigger.

I’ve always wanted to step out of my comfort zone and extend my self growth and experience. At the moment I am craving collaboration in a studio environment but I am very picky of where that would be, I don’t want to settle working for a company with shitty values and/or shitty design, I would want to know that they would be doing good for society and the planet. I guess that would put me in a hard position to get a job but hopefully that’s where law of attraction comes into play, haha!