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I first started working under my own business name 'Fred' while working on a flower farm in NZ's South Island, just before Covid kicked off. Just as I felt like some momentum was behind the business with weddings and shoots booked, the pandemic took hold and I found myself abruptly back in my hometown. I remember feeling so lost during that time without the flowers surrounding me, and not knowing how long it would be until I could get back to the farm. After some time of the borders staying closed I decided to stay put and put my time to good use, so I got a hold of some land to lease, began sowing seed and tending the land. In hindsight it was the best thing to happen for Fred, as I got to put into action all that I'd learnt the previous years of growing under someone else into my own little plot. Nothing like throwing yourself in the deep end to prove what you are really capable of!
With all the wedding work I had booked being cancelled or postponed due to Covid restrictions I needed a place to get these flowers out into the world, and so came the Fred pop-up shop. I transformed an old storage area at the back of MilkHaus in Milton into my dream flower shop. I feel this was the turning point for my business, and personally, as it gave me the opportunity to share my passion with my community. I could go on forever about how lovingly supported and held I have felt by my little hometown, my own personal Fred cheerleaders! It's been so amazing to know that there are humans out there who give a shit about where and how their flowers are grown!!
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